Search that
moves revenue,
not vanity.
A specialist SEO freelancer for trade contractors and accounting firms. I take on a handful of clients at a time. Each one gets all of me — strategy, execution, reporting, the lot.
How a Calgary concrete contractor went from invisible to booked solid in 60 days.
“We don’t chase volume — we take on the right projects. Corbin understood that from day one. Inside two months he’d turned our new site into the phone-ringing engine we’d been missing for years.”Kinsmen Consulting · kinsmenconsulting.ca →
Six things, done properly.
I don’t do everything. I do the work that actually moves the needle for service-based businesses — and I do it myself, not via a junior or an offshore team. If you need a 40-person agency with a 4-month runway, I’m not your person. If you need one specialist who’ll learn your business and own the outcome, keep reading.
- 01On-Page SEOPage-by-page optimisation of titles, structure, internal linking, and intent — the foundation everything else builds on.Core
- 02Local SEOGoogle Business Profile, map pack rankings, local citations, and geo-targeted landing pages for service-area businesses.Core
- 03Technical AuditsSite speed, crawlability, schema, indexation. The plumbing that decides whether anything else you do gets credit.Core
- 04Backlink AcquisitionEarned, contextually relevant links from real sites in your industry. No PBNs, no link schemes, no shortcuts that age badly.Growth
- 05AI Search OptimisationStructuring your site so ChatGPT, Perplexity, and Google's AI Overviews quote you instead of your competitors.Emerging
- 06Google Ads (Coming)Paid search to bridge the gap while SEO compounds. Currently in active study — available to existing clients by request.2026
Trade Contractors & Specialists
- Concrete contractors
- Plumbers
- Electricians & HVAC
- Roofing & landscaping
- Premium custom builds
Accounting & Advisory Firms
- Boutique accounting practices
- CPAs & tax specialists
- Bookkeeping firms
- Business advisory
- Financial planning practices
Not on this list? Reach out anyway — but only if you’re an established service business with healthy margins and the patience for work that compounds.
A simple, uncomplicated rhythm.
Conversation
A 30-minute call. I learn your business, you learn whether I'm the right fit. No deck, no pitch.
Audit
A complete teardown of your current site, rankings, competitors, and opportunities. You get the document either way.
Execution
I do the work. On-page, local, technical, content, links — handled directly, not delegated.
Compounding
Monthly reporting in plain English. Rankings, calls, revenue. The numbers either move or we figure out why.
Est. Brisbane · AU
I’m a freelancer, not an agency. I work with four clients at a time — two in Australia, two in Canada — across trades and professional services.
I learned this craft by doing it. My first major client was my dad’s concrete company. In sixty days the work I did there generated over a quarter of a million dollars in revenue. That’s the kind of outcome I look to repeat.
If you’d rather hire a 40-person agency with a slide deck, I respect it. If you’d rather work directly with the person doing the work — that’s me.